I have had the privilege and the pain of working for numerous companies of varying size and proficiency. They all had one frustrating thing in common—none reached their promising potential. It was mainly because they (we!) could never differentiate themselves from the similar minded businesses hawking similar wares. After reading Collapse of Distinction, I have a clearer understanding why.
Most business books are long on pontificating and short on practical application. What I found refreshing in this book was the information was easy to digest and the main concept centered around a couple of small businesses in rural Indiana. Their contrasting attempts to overcome personal “David vs. Goliath” moments form the main ideas in the book—how do you stand out and succeed, especially when facing long odds and low capital? The answer makes perfect sense. Since reading the book, I have made a point to observe the businesses I frequent and conduct my own personal field tests. The establishments where the principles laid out by Mr. McKain are being followed (whether they know it or not) are not only busy, they have a better vibe. And that proves that you don’t have to be Starbucks to be successful and cool. Read the book. Then you’ll understand.
1 comment:
Sounds like it would be a good read for me...Thanks for the info.
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